Beverage Trends to Keep Tabs On in 2024

January 13, 2024

Drinks sales are on the up! We’ll be seeing a lot more of:

  1. Low-No alcoholic beverages.
  2. Functional heath drinks.
  3. Little treats and to-go options.
  4. Alternative energy drinks.

1. Low-No: 0% is on.

The perception of non-alcoholic beverages has shifted. They’re no longer seen as boring, but have become a popular choice for those mindful of their health and lifestyle.

There are now many non-alcoholic options available that maintain the social allure of traditional alcoholic drinks.

2. Functional Health: Drinks that do something.

The beverage industry is currently experiencing a renaissance. Infused with natural and health-boosting ingredients, these drinks offer more than just taste.
They promise energy, focus, and relaxation, with a focus on natural elements and minimal additives. This trend reflects a broader shift towards healthier, more innovative beverage options.

3. Little Treat Culture: A little something-something.

Popularized by Gen-Z and Millennials, this trend celebrates the joy of small treats – like an iced latte or a fancy seltzer – as a reward for everyday achievements. Brands are responding with conveniently packaged, single-serving treats that align perfectly with this desire for easy, on-the-go treats.

4. Alt-Caffiene: Different energy options.

Moving past the traditional morning brew of coffee, the market is buzzing with unique blends and energy drinks. These aren't just caffeine-loaded; they're packed with health-enhancing ingredients like mushrooms and probiotics, leading the way to "clean caffeine" – marketed as a healthier way to energise your day.

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