01. Lock in your audience
What to Do:
Create a lead generation landing page to gather emails and build a subscriber list before your product launches. Use various channels such as SEO, paid advertising, organic social media, and content marketing to drive traffic to this page.
Why It's Important:
Having an established audience ensures you have potential customers ready and waiting when your product goes live. It allows you to chat directly with interested consumers, providing updates and exclusive offers that can built trust.
02. Header: Collaboration Contest
What to Do:
Choose a brand that your ideal customers love, and partner with them to run a contest on your social channels. Make sure that the entry requirements are simple, and that the prize is relevant to your target audience.
Why It’s Important:
This will put your brand in front of their audience too, and you’ll inherit some of their rapport and social credit. Aligning yourself with well-loved and trusted brands places you on the same level in the mind of your customer.
03. Teasers
What to Do:
Share images, videos, or snippets of your product that highlight key features and generate interest without revealing too much. Use social media and email marketing for these teasers to reach different segments of your audience.
Why It's Important:
Teasers create buzz and anticipation. We all love being in the know! They engage your audience's curiosity and excitement, making them feel part of an exclusive group privy to early info.
04. Influencer Campaign
What to Do:
Partner with influencers who align with your brand and have engaged audiences in your target market. Send them more than just a sample to try – package it up with a challenge, a game or an experience that they’ll want to share and is interesting or entertaining for their audience.
Why It’s Important:
Influencers can lend credibility and extend your reach into their follower base. If you approach this audience in a creative way, it will feel less like a paid ad and more like a genuine and memorable experience.
05. Launch Party
What to Do:
Invite a whole bunch of people over to celebrate the launch of your product! There’s nothing quite like the buzz in a room full of excited people. Chat through your product, and make sure there is a hands-on experience of sorts to create strong memories (and Instagrammable moments).
Why It’s Important:
Live demos and experiences create strong personal ties! Allowing your day-one customers, friends and influential people to try the product and interact with your brand will create powerful word-of-mouth marketing and exclusivity.
06. Connect with Niche Communities
What to Do:
Niche communities are super helpful for product development, and to create hype for a new product launch. You can participate in forums, Facebook groups, and events where you can introduce your product and gather feedback.
Why It's Important:
Engaging with niche communities allows you to tap into specific markets with dedicated interests, increasing the likelihood of your product being well-received! Community members can become brand advocates, spreading the word within their networks and providing valuable feedback.
