Visual Identity Campaign Direction Illustration Digital & Printed Assets
The Big Idea
Northern Easter Camp is an annual multi-day event for churches and youth groups from the Upper North Island.
Building on the theme 'Awaken;, we were tasked with creating a visual identity that allows for strong and powerful storytelling across a range of mediums. To be awake and alive is to be moving. This concept is centred around a beam of light that breathes fresh life into everything it touches. Weaving through everyday life, it's an iridescent thread of hope that connects people and ideas and breaks out of the contained shapes of the last few years. Bright and futuristic, neon colours are used to create an ethereal space and awaken the dormant potential within our youth.