Goldies Wholefoods

SCOPE

Brand Development Packaging Design Illustration

Date

2024

The Big Idea

“Whose porridge have you been eating?” Inspired by the story of Goldilocks, we refined Goldies Wholefoods’ brand to feel warm, nostalgic, and inviting—introducing a bear mascot to enhance storytelling and connection.

APPROACH

We refined the brand and packaging design to feel more premium and cohesive while maintaining an approachable, friendly aesthetic. To enhance storytelling and brand recognition, we introduced an illustrated bear mascot that adds warmth and playfulness. Designed for versatility, the mascot can be used in a variety of ways and movements, bringing the brand to life across different touchpoints.

RESULTS

A stronger brand presence, standout packaging, and a lovable mascot that deepens customer connection.

No items found.