Marketing Campaign Design Strategy
The Big Idea
Introducing 'The Bear' inspired campaign for Ironclad Pan Co, in collaboration with with Academy Agency.
Delving into the essence of nostalgia and timelessness, our treatment draws inspiration from the golden age of American advertisements from the 60s and 70s. The goal was to let these cast iron pans speak for themselves—a tale of enduring quality, a legacy meant to be passed down from generation to generation. We wanted to weave a tale that transcends time; these pans aren't just kitchen essentials, they're heirlooms.
This campaign has driven engagement across their marketing channels, leading into sales across the gifting summer season.