Late Night Tales

The Big Idea

Late Night Tales is a series of regular events in the recently developed city of Auranga.

APPROACH

Intended to inspire creativity and curate genuine community, these events are for everyone – regardless of social status or age. We worked with the city designers (MADE) to develop a brand identity and marketing assets, inviting the people of Auranga and neighbouring communities into a better way of living.

RESULTS

Late Night Tales was a huge success over the summer period, gathering the community together and creating space for people to connect.