Brand Identity Packaging Illustration
The Big Idea
The old wives’ tale of carrots helping us see at night was originally a piece of WW2 British propaganda, shared in a bid to explain the improved accuracy of their airforce pilots who were using groundbreaking new radar technology. Night Vision is a delicious carrot juice that plays on the topic, highlighting the origin of the myth that’s been passed down through generations.
Calico was on board right from the beginning, from the naming process through to creating an identity and packaging.
Night Vision has won design awards, and rave reviews.