Nothing Naughty


Visual Identity Illustration Packaging



The Big Idea

Catering to the ‘everyday athletes’ and those who are careful with what they consume, Nothing Naughty develop and produce their own organic products and supplements. As a tried and true brand, they were in need of a refresh to ensure that they were hitting the mark. We came on board to create a cohesive and recognisable identity.


We rebuilt the Nothing Naughty brand to create a cohesive and recognisable identity, incorporating bold colours and loose line illustrations that communicate transparency and that there's nothing naughty hidden inside their products.


Now a well-known name across the nation, Nothing Naughty is a brand that people are proud to align with. Their products are at home in a hiking pack or on a beautiful kitchen shelf, and are stocked in health-food and convenience stores across the country.

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