Sage & Grace


Brand Development Visual Identity Illustration Packaging



The Big Idea

A local cake-maker and whole-foods caterer, Sage & Grace are all about food that is nutritious, delicious, and easy for anybody to make. Our task was to create a cohesive identity for the different arms of the business, along with packaging for their latest organic and gluten-free Cake Kits.


Inspired by the childhood classic The Very Hungry Caterpillar, we worked with the team to create a soft and beautiful brand that's based around watercolour illustrations and peaceful tones. Leading customers through a journey of baking and creating something beautiful, we aimed to represent the quality of ingredients with a playful tone.


Armed with their new branding, Sage & Grace have continued to grow and are stocked in gift and heath-food stores right across New Zealand.

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