Brand Development Visual Identity Illustration Packaging
The Big Idea
A local cake-maker and whole-foods caterer, Sage & Grace are all about food that is nutritious, delicious, and easy for anybody to make. Our task was to create a cohesive identity for the different arms of the business, along with packaging for their latest organic and gluten-free Cake Kits.
Inspired by the childhood classic The Very Hungry Caterpillar, we worked with the team to create a soft and beautiful brand that's based around watercolour illustrations and peaceful tones. Leading customers through a journey of baking and creating something beautiful, we aimed to represent the quality of ingredients with a playful tone.
Armed with their new branding, Sage & Grace have continued to grow and are stocked in gift and heath-food stores right across New Zealand.