Tōst – Tea & Toast Deli

SCOPE

Brand Identity Spatial Design Direction

Date

2024

The Big Idea

Hungry travellers can raise a glass to the newest addition at Auckland Airport – Tōst! Decadent open-toast meals and a wide range of herbal teas are a welcome sight.

APPROACH

We had the pleasure of working with Tōst right from day dot, from naming right through to collaborating with the architecture and fitout teams. Our approach strongly emphasises memorable copywriting, with clever, pun-filled, and humorous messages that brighten customers' days and leave a lasting impression. This playful tone is woven throughout Töst's branding, transforming each interaction into a fun and engaging experience, far beyond just the food.

RESULTS

The deli is humming! Pop in and join the crew for a cuppa.

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