SCOPE
Brand Identity Spatial Design Direction
Date
2024
The Big Idea
Hungry travellers can raise a glass to the newest addition at Auckland Airport – Tōst! Decadent open-toast meals and a wide range of herbal teas are a welcome sight.
APPROACH
We had the pleasure of working with Tōst right from day dot, from naming right through to collaborating with the architecture and fitout teams. Our approach strongly emphasises memorable copywriting, with clever, pun-filled, and humorous messages that brighten customers' days and leave a lasting impression. This playful tone is woven throughout Töst's branding, transforming each interaction into a fun and engaging experience, far beyond just the food.
RESULTS
The deli is humming! Pop in and join the crew for a cuppa.