Lake Hawea Station

A certified B Corp in New Zealand’s South Island, they’re known for sustainable, humane farming and breathtaking alpine scenery, positioning them as a truly world-class luxury destination. Alongside their regenerative farming, they offer high-end accommodation, curated experiences and events, and produce premium merino wool sought after by global fashion houses.

Despite their remarkable story, the previous website didn’t capture the full picture. It lacked the refinement, warmth, and clarity needed to reflect the Station’s exceptional standard. The challenge was to unite diverse offerings such as accommodation, experiences, events, and merino partnerships under one cohesive digital identity.

The new site needed to feel high-end and thoughtfully considered, echoing the beauty and calm of the Station itself. It also needed to highlight their B Corp ethos and sustainable leadership while remaining approachable and inspiring.

The design is elegant and intuitive, combining immersive imagery with a calm, grounded palette that reflects the landscape. The structure brings clarity to their varied offerings while communicating authenticity and purpose at every touchpoint. The result is a digital home that honours Lake Hāwea Station’s heritage and vision; beautiful, functional, and true to the land it represents

The new website has become the central hub for Lake Hawea Station’s story; attracting global attention, driving accommodation bookings, and reinforcing their position as a leader in regenerative, responsible luxury.