Manuka Emporium
A premium New Zealand honey brand bringing the benefits of manuka to the global wellness market.
With education at the heart of their growth, every touchpoint needed to feel premium, credible, and easy to trust.
Shopify
As the brand expanded beyond New Zealand, the challenge shifted from awareness to education.
In global markets, particularly the US, many consumers were unfamiliar with the quality, potency, and heritage behind manuka honey. The goal was to develop an online experience and revised packaging that could communicate these nuances clearly; balancing storytelling and science, while positioning Manuka Emporium as the trusted, premium choice in a crowded wellness category.
Subscription-focused website designed to turn curiosity into loyalty.
The new platform combines elevated design with a strong educational framework, guiding visitors through the story, science, and benefits behind every product.
Clear pathways to subscribe, learn, and shop create a seamless user experience that deepens engagement and builds long-term relationships. Alongside this, we redesigned the packaging to be more solution-focused and export-ready, pairing confident messaging with a refined, wellness-led aesthetic.
Confident and educational.
A place where premium meets approachable. Long-form storytelling sits alongside clear product pathways, helping visitors understand what makes true manuka honey different while encouraging them to subscribe or explore further.
Subtle animations, rich imagery, and intuitive structure bring the brand’s craftsmanship to life online.
Conversion-driven identity.
The refreshed brand and website helped Manuka Emporium move beyond Amazon to truly own their online presence. The new platform drives subscriptions, supports education, and builds lasting connections through storytelling that reflects the care behind every jar.
Today, Manuka Emporium stands as a benchmark for premium manuka in the global wellness space; trusted, timeless, and proudly from New Zealand.