Tost – TEa & Toast deli
Hungry travellers can raise a glass to the newest addition at Auckland Airport: Tost!
Decadent open-toast meals and a wide range of herbal teas make it a welcome stop for locals and visitors alike.
The goal was to create a fast, quality-focused deli brand that travellers could instantly recognise and trust. The identity needed to be simple and cohesive, allowing the food to shine while still standing out across the terminal.
It had to capture attention quickly, deliver a sense of warmth and wit, and work seamlessly across digital, signage, and spatial environments, all without losing its premium feel.
We worked with Tost from day one, from naming through to collaborating with the architecture and fit-out teams to bring the full experience to life.
Our approach centred on clever, pun-filled copywriting and a strong sense of humour, woven through every brand touchpoint.
From packaging to signage, each message was designed to brighten a traveller’s day and create a sense of connection that lasts beyond the meal. The result is a cohesive, playful brand that transforms a quick bite into a moment worth remembering.
Eat your crusts.
