Stop Blaming Meta Ads

August 13, 2025

If your ads “aren’t working,” …it might not be your ads.

We’ve worked with a lot of product brands.
And here’s what we see again and again:

1. Products are good
2. Targeting’s dialled
3. Meta’s eating your budget alive
…because your website isn’t ready to convert the traffic.

Here’s the truth:
You don’t have an ads problem — you have a conversion problem.


Fix these 3 things before turning the ad spend tap on:

1. The homepage makes people guess.
No clear solutions. No flow that guides me to buy. No proof anyone’s bought before. If I have to work to understand it, I’ll just leave.

2. The product page is all features, no benefits.
I get it — it’s 100% organic and made in small batches.
But what does that do for me? Speak simply. Tell me what problem you solve.

3. There’s no post-purchase plan.

They buy once… then what?
No upsell. No review request. No nudge to come back.
You’re leaving repeat sales on the table

If you’re spending thousands sending people to a leaky site,
you’re not running a business — you’re funding a very generous art project.

Let's fix that.

We build Shopify sites that convert — not just look good.
If you want a site that turns your ad traffic into actual money, we should talk.

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