And what to fix before your ad budget bursts into flames.
I’ll say this gently.
Your website might look like it belongs in a design museum…
But if no one’s clicking add to cart, it’s just a really expensive painting.
Let’s be real. You didn’t start a product brand to win awards.
You started it to sell something you believe in.
Something good. Something useful. Something that deserves to be in homes and handbags and pantries.
So why aren’t people buying?
Let’s talk about it.
Founders love to start with their why.
It’s sweet. It’s heartfelt. It belongs in your TED Talk someday.
But on your homepage?
It’s costing you sales.
Customers don’t land on your site wanting to know your life story.
They want to know:
“What’s in it for me?”
Fast.
So flip the script.
Lead with the promise.
Tell me how your seaweed snacks stop my 3pm brain fog.
How your serum makes my skin glow like a glazed donut.
How your thing solves my thing.
You can get vulnerable later. I swear.
Your “Buy Now” button is shy.
It’s hiding in the corner like it forgot the dress code.
Meanwhile, your customer is squinting, scrolling, second-guessing.
If I need to hunt for how to buy your product, I won’t.
I’ll bounce faster than a toddler on red cordial.
Big. Bold. Unmissable buttons.
Sticky on mobile. Clear on copy.
Like this:
Add to cart
Fuel me up
Let’s go
Whatever the tone — just make it obvious. And make it fast.
You know what kills a sale quicker than a high price?
Friction.
Long paragraphs.
Too many options.
Weird layouts.
Pop-ups on top of pop-ups like some digital whack-a-mole.
Clean it up.
Give your pages some air to breathe.
One decision per screen. One job per section.
Don’t make your customer solve a puzzle to check out.
They’re here to buy, not decode Da Vinci.
People don’t trust brands.
They trust other people.
So show them the tribe.
Reviews. UGC. “As seen in.”
All that sweet, social proof syrup.
Let me see someone like me, holding your product with a grin that says,
“This stuff slaps.”
The best product pages don’t just describe. They persuade.
Not with fluff — but with benefits.
Not what it is — but why it matters.
Not “100% organic cotton,” but “soft enough to make your ex jealous.”
Give people a reason to care.
Make it easy to imagine this thing in their life, making it better.
Let the photos do the heavy lifting.
Let the copy speak human.
Let the checkout feel like the obvious next step.
Your site shouldn’t just look good.
It should convert.
Because a pretty website that doesn’t sell is like a Ferrari with no engine.
Nice to look at.
But going nowhere.
And if you're ready to fix that?
Well… that’s kinda our thing.
